News & Announcements

 

ICI signs definitive Agreement to become a Commercialization Agent for a unique Anti-Fire line of products

May 6, 2009 - Toronto, Ontario - ICI is pleased to announce that after six months of negotiations it has signed a definitive agreement with Megola Inc., the exclusive holder of North American manufacturing rights for an exciting line of multi-purpose, water-based, non-toxic, non-corrosive, environmentally friendly fire extinguishing and inhibiting agents. Under the Agreement ICI will become a commercialization agent for North America.

The truly unique product line could enhance many of ICI's applications and provide significant incremental revenues for the Company.

Under the agreement, ICI will manage the entire commercialization process inclusive of product branding and marketing, technical and engineering support, customer management, personnel training etc. as follows;:

• Develop and provide marketing materials and strategies on an industry by industry basis
• Provide dedicated customer service representatives
• Provide engineering support for product development, testing and application methodology
• Utilize a structured program management process from product inception through production release
• Invoice and procure the raw material

"ICI is excited about the opportunity to help establish the line of Anti-Fire Products in the North American market. With our existing engineering, marketing and sales expertise, we are now in position to enhance many of our composite applications and generate an additional revenue stream in the vast fire safety market," said Terry Ball, President and CEO of ICI.